It is instant so that as soon as I have published my latest blog I can spread to other influential Twitter “friends” as well as tweet it myself. For more read “ The Marketing Secret About Twitter That Most People Don’t know”Ģ. This is a secret that most people don’t understand. You can create a following on Twitter that is specific to your target markets and audience.

(I use Agorapulse to simplify tasks - from publishing, scheduling, monitoring, listening, and reporting.)ġ. Twitter is a tool that I use as a platform to market my blog. The power of social media to spread your brand, influence an audience and be ubiquitous continues to surprise me. The social media tools we have at our fingertips is the most significant development in publishing and knowledge promotion since the invention of the Gutenberg press over 500 years ago It has put me in contact with senior executives at major brands including Ford, General Motors and the world’s largest advertising agency. I have been invited to speak all around the world and approached by a major publisher to write a book. The reality is that social media has given me a global audience that I could not have hoped to achieve through traditional means. Question One: How has social media benefited your personal brand? These are maybe some of the most common but important questions that I have been asked about blogging, Twitter, Facebook and Social Media So what have been my learnings from social media? It will just be another media to spread your brand and engage with your customers and prospective clients. In 10 years time there will not be ‘social media’ as it will be seen as a natural part of the web and your business marketing activities. Social media due to its humble origins as platforms for dating and other seemingly fun but frivolous activities has made it hard for business to take it seriously.ĬEO’s who run large companies have been hesitant to become involved in social media marketing for their companies and this is quite understandable due to the untested and quite often uncharted territories that social media threatened to take them. Social media’s rise has surprised many pundits with its rapid growth and the demise of platforms like Twitter has been predicted by many of its critics.

Some social questions about people